2023 Sports Destination Leaders Salary, Compensation and Benefits Report

Sports ETA, SearchWide Global, and Northstar Meetings Group Present New Executive Compensation Report for the Sports Events and Tourism Industry


Sports ETA and SearchWide Global partnered to release the “2023 Sports Destination Leaders Salary, Compensation and Benefits Report” led by researchers from Stoll Strategies, sponsored by the Northstar Meetings Group.


The benchmark study provides an overall look at the employment landscape for the $39.7 billion sports events and tourism industry among sports destinations while offering a resource to organizations with actionable information.


The last industry Salary, Compensation and Benefits Report was conducted in 2013 by Enigma Research Corporation. The research for the 2023 report was led by Dr. Jennifer Stoll, and Dr. Blake Price, from Stoll Strategies.


Data from more than 200 sports destination leaders, with a majority of those employed by a Destination Marketing Organization or Convention & Visitors Bureau, was collected and organized in the six following areas of the report:

  • Organization Information
  • Performance Goals
  • Industry Experience
  • Employment Agreements
  • Salaries and Bonuses
  • Benefits


A tool kit is also included in the report and will serve as an advocacy tool to help organizations advance sports events and tourism in their destinations.